Becky Willan News Today

‘Forget purpose. Purpose is done. If companies aren’t purpose-driven now, they’ve missed the boat.’ So announced the person with whom I was chatting via Zoom.

Using the power of a brand to deliver meaningful impact in in a business and beyond has transformative potential. Given and the John Lewis Partnership explained their approach at Campaign and PR Week’s Purpose Summit

Reclaimed timber from an old RAF hangar turns Given Londons HQ into a weathered, tactile space with a nod to the domestic When Given Londons David Hawksworth wanted to move offices, he phoned a friend.

Major shareholder attacked the FMCG giant’s sustainability strategy

Major shareholder attacked the FMCG giant’s sustainability strategy.

Brand safety has become a major issue for advertisers and their media agencies to manage in recent years, so should brands be concerned about the latest Facebook revelations?

Brand safety has become a major issue for advertisers and their media agencies to manage in recent years, so should brands be concerned about the latest Facebook revelations?