Ben Essen News Today

The Drum speaks with Caroline Davison on how the climate conversation is reshaping her advertising career.

Twitter’s logo becomes an X-bird: Do advertisers care?

This week, we ask agency experts how they’d battle public indifference to climate change messaging.

Does X mark the spot or is it another nail in the coffin for a soon-to-be ex-social media platform, and how will advertisers respond to Musk killing off the blue bird?

Environmental, social and governance (ESG) credentials are already moving the dial on agency pitches. And it’s only going to get more critical.

Insiders welcome stricter rules in the UK and EU over the use of terms such as ‘carbon neutral’ in adverts, and claims concerned with offsetting

Plant-based foods were supposed to be the next big thing so why are the top brands exiting the market?

The disappointing outcomes of COP27 have highlighted that we all need to make some difficult decisions about what we are willing to do to mitigate the climate crisis – and that includes the advertising industry.

Climate advocates criticize the nature of some brands’ sponsorship.

A year on from COP26, adland still isnt moving fast enough