Page 3 - Ben Essen News Today

As COP26 gets under way, 'subvertising' activist groups have been targeting ad agencies, condemning them for escaping scrutiny for their role in destroying the environment. The problem isn't black or white, so how should agencies work with their polluting clients?

Three agencies to present 'Adverts for 2030' to premiere at COP26, while Iris, Elvis, Mother, MediaCom, Mindshare and M&C Saatchi to feature in 20-minute documentary.

Just over 20% of agencies taking part in a survey said they are already turning down work.

The advertising sector is turning its attention to environmentally sustainable practice – but that means navigating challenging conversations with industry partners, a potential loss of work and growing scrutiny from consumers and activists.

The new campaign, titled The World is Looking at You Cop26, features imagery by Magnum and Getty photographers shot in parts of the world affected by climate catastrophes

The latest Participation Brand Index from Iris reveals a crisis in how brands are thought of by consumers

Purpose Disruptors Ireland Launches The Great Reset Fortnight April 16, 2021 th at 1pm with a free industry workshop on ‘Ecoffectiveness: The Missing Measure’. The Great Reset Fortnight will give Irish advertisers, marketers, creatives and communications professionals the chance to learn more about the impact the communications and marketing industry can have in Ireland’s fight against climate change. These sessions will be the first of their kind in Ireland with the aim of reshaping the...

Awards and Events 5 Add to collection New framework measures the greenhouse gas emissions driven by advertising and identifies ways to maximise the ‘Return on CO2e’ The Great Reset Fortnight, a series of events and workshops designed to empower communications professionals to accelerate the fight against the climate crisis, kicks off on  28th April 2021 at 1pm with a free industry workshop on ‘Ecoffectiveness: The Missing Measure’. Key to ensuring the creative communications industry ...

Iris unveils policy to incentivise clients to fight against climate change Marketers encouraged to sign up to climate charter and help businesses reduce carbon footprint. by Brittaney Kiefer Sign in to continue Free email bulletins

Review of 2020: The year we became accidental climate heroes As part of Campaigns Not Normal series of essays about 2020, we examine the negative impact of climate change, which made its presence felt in 2020, but also the way that coronavirus brought some environmental positives. by Brittaney Kiefer Free email bulletins