Bees Conservation Programme News Today

The packaging and bottle of Abeille Royale Advanced Youth Watery Oil have been redeisgned to illustrate what we can do to help save bees

To coincide with World Bee Day, Guerlain has given its Abeille Royale Advanced Youth Watery Oil a striking makeover to help raise funds for bee conservation.

We took a Guerlain Bee School class ahead of World Bee Day on May 20th, to learn all about the endangered species.

This recent achievement supports the company's ambition to see World Bee Day (20 May) become a key annual event to raise public awareness of the valuable role that bees play in biodiversity

Guerlains relationship with the petite pollinators dates back to 1853.

May 20, 2021 Instagram/guerlain When it comes to biodiversity and how our ecosystem functions, bees are the buzzword (pun totally intended). Without bees, plant pollination can’t happen. No pollination means no fruit and its resulting seeds. And that means the plant can’t reproduce. Now imagine this happening everywhere on the planet. Cecile Lochard, Guerlain’s chief sustainability officer, says close to 75 per cent of cultivated plants and 90 per cent of wild flowering plants depend on ...

Tthe Guerlain House is taking its commitment to preserving bees to the next level. The House is aiming to raise one million euros to go towards their Guerlain For Bees Conservation Programme.