Bell Defy News Today

Fast food chains are implementing all sorts of changes to their drive-thrus, and it looks like it’s paying off for customers in line

Taco Bell’s two-story, neon purple-lit “Defy” arrived with a bold objective: Get customers through the drive-thru in two minutes or less. When franchisee Border Foods built the 3,000-square-foot showstopper in June 2022 in Brooklyn Park, Minnesota, it triggered a tidal of social chatter. Was this the most ambitious prototype ever built in fast food?

Fast food chains are implementing all sorts of changes to their drive-thrus, and it looks like it’s paying off for customers in line, according to a new report.

Fast food chains are implementing all sorts of changes to their drive-thrus, and it looks like it’s paying off for customers in line, according to a new report.

Fast food chain restaurants tend to be fairly uniform. From the food on the menu to the interior furnishings, everything is designed to be near-identical

First, they unveiled a new Cake Shake flavor and announced three new locations in Illinois. Now, Portillo's has even more news for Illinois fans!

First, they unveiled a new Cake Shake flavor and announced three new locations in Illinois. Now, Portillo's has even more news for Illinois fans!

What’s in store for the future? Taco Bell is bringing in new and returning items, focusing on sustainability, and possibly growing to have a restaurant on every corner.

Taco Bell has learned some great lessons about the digital food revolution and its applied those to a physical space, opening up “Taco Bell Defy,” a two-story unit in Brooklyn Park, Minnesota, with a focus on the drive-thru, which can be ordered indoors, through its app, or in the traditional manner. 

YUM earnings call for the period ending June 30, 2022.