Lee Engler News Today

Taco Bell’s two-story, neon purple-lit “Defy” arrived with a bold objective: Get customers through the drive-thru in two minutes or less. When franchisee Border Foods built the 3,000-square-foot showstopper in June 2022 in Brooklyn Park, Minnesota, it triggered a tidal of social chatter. Was this the most ambitious prototype ever built in fast food?

Inside Taco Bell’s most ambitious prototype in brand history.

Restaurant chains raise the bar to capture diners who don’t want to leave their car

Taco Bell has recently opened its concept restaurant that only takes orders made online or through the traditional drive-thru setup in Brooklyn Park, Minnesota.

The long-awaited Taco Bell Defy restaurant has opened in Brooklyn Park, Minnesota. The concept has a two-story model that delivers innovative technology and design, according to a company press release. "Taco Bell Defy is an incredible innovation for our brand, and one thats meeting our consumer in a really unique way.

Meet Taco Bell Defy, the two-story fast food restaurant that uses elevators to deliver food and speed up service.

The fast food chain teased that Defy's features could be expanded to its other locations in the future.

Taco Bell's 'Defy' concept restaurant is focused on fulfilling mobile and delivery app orders as quickly as possible.

They call it their 'Defy' concept.

The new Taco Bell Defy, located in Brooklyn Park, Minnesota, features state of the art technology including digital check-in screens, two way audio and video communication services, but it's the drive-thru concept that really stands out. Here's what it looks like and how it works.