Thomas Hubbard, a second-year law student at the U of A School of Law, will serve as editor-in-chief of the Journal of Food Law & Policy for 2024-25 academic year.
May 12, 2021
The strain on media companies’ ad businesses during the pandemic
has forced publishers to get creative on how they approached everything from content offerings to who fits in their target demographics.
Broadcast news network News 12, which covers local news in the tristate area of New York, New Jersey and Connecticut, is far from exempt from this situation. That’s why the broadcaster took part in the Google News Initiative in early 2020 to try and build a new solution to grow its audience — and subsequent advertising revenue — beyond its traditional viewership of 5 million monthly viewers, made up mostly of 35- to 55-year-old women, according to Chris Vaccaro, vp of digital news at Altice USA, parent company of News 12.