Biprorshee Das News Today

Freo is an Indian credit-led neobank and its head of marketing, Hitarth Saini, speaks to WARC India Editor Biprorshee Das about why the future is bright for neobanking in India.

Bloom is an Indian hotel chain and Prateek Agarwal, head of marketing for the Bloom Hotel Group, speaks to WARC India Editor Biprorshee Das about how it grew the brand with social media.

Long-term brand building is making a come back: Experts

Best Media Info: At a recently held panel discussion held by The Times of India and WARC, called ‘Unlocking Creative Effectiveness’, leaders from the advertising and marketing industry spoke about how marketers ca| Marketing News

Oben Electric is an Indian startup developing electric motorcycles with its own R&D, and co-founder and chief executive officer Madhumita Agrawal speaks to WARC India Editor Biprorshee Das about its approach to EVs and green mobility.

Dunzo is an Indian quick commerce pioneer present in eight cities and planning to expand further next year, and co-founder and CEO Kabeer Biswas speaks to WARC India Editor Biprorshee Das about how quick delivery can enhance the customer experience and inspire brand loyalty.

Zepto is an Indian quick delivery grocery player looking to change consumer habits to make the service a lifestyle enabler and chief marketing officer Amritansu Nanda speaks to WARC India Editor Biprorshee Das about how in the long term, customer satisfaction will be more important than delivery time.

The future looks bright for the direct-to-consumer or DTC model in India as savvy consumers flock online to have their need gaps addressed by enthusiastic brands. In this Spotlight India series, WARC India Editor Biprorshee Das looks at how DTC brands are changing the way shopping is taking place across the subcontinent.

The pandemic and the resultant lockdowns have impacted every aspect of our lives and behaviours. Digital was embraced in its fullest and e-commerce came into its own with the work-from-home economy. The story in India, one of the worst affected by COVID-19, is no different. With digital shopping becoming a way of life, what is the road ahead for e-commerce brands in the country? In this India Spotlight series, WARC India Editor Biprorshee Das asks if the time is right for e-commerce brands in I...