Bradley Ehrlich News Today

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Some of your attendees will multitask while at the event.  A few will eat a meal during the event.  Others will reassure their children while the keynote speaker addresses the audience.  In the next-normal era of hybrid events, meeting planners and event organizers face a tall challenge to capture the shrinking attention spans of their audience—no matter where they physically are.  [Related: What Are Hybrid Events—Really?]

Some of your attendees will multitask while at the event.  A few will eat a meal during the event.  Others will reassure their children while the keynote speaker addresses the audience.  In the next-normal era of hybrid events, meeting planners and event organizers face a tall challenge to capture the shrinking attention spans of their audience—no matter where they physically are.  [Related: What Are Hybrid Events—Really?]

The pandemic didn’t create hybrid events—but it made them more valuable.  This new wave of dynamic, interactive, accessible events isn’t part of the “new norm.”