Brian Deffaa News Today

Discover the branding benefits of partnering with a successful sports team, like University of Kansas Health Systems collaboration with the Kansas City Chiefs.

Strong relationships with CEOs and explaining the business value of marketing are key for health systems to succeed, marketing execs told Beckers.

Explore the debate between hospital CMOs on the value of US News & World Report rankings, from the perspective of Houston Methodist, St. Lukes University Health Network, LifeBridge Health and Penn State Health.

Health system marketing leaders told Beckers theyre balancing concerns about TikToks data privacy and potentially deleterious mental health effects on teens with its value as a healthcare communications tool.

Nearly a year after launching its Hello Brave online appointment scheduling platform, LifeBridge Health has launched a new mobile app for patients and consumers.