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January 25, 2024
Discover the branding benefits of partnering with a successful sports team, like University of Kansas Health Systems collaboration with the Kansas City Chiefs.
December 7, 2023
Strong relationships with CEOs and explaining the business value of marketing are key for health systems to succeed, marketing execs told Beckers.
August 10, 2023
Meet the CMOs of US News 2023-24 Honor Roll hospitals: from a former Coca-Cola exec to an ex-TV reporter to a one-time manager for Billy Ray Cyrus.
April 28, 2023
Devika Mathrani, chief marketing and communications officer at New York City-based NewYork-Presbyterian, decided to
April 7, 2023
The New York Mets will wear the logo of New York City-based NewYork-Presbyterian on their jerseys starting with the April 7 home opener.
April 6, 2023
The New York Mets and NewYork-Presbyterian announced a multi-year partnership Thursday. As part of the partnership, the players' uniforms will have a patch of
September 12, 2022
Building on its well-received predecessor campaign, NYP’s latest 'Stay Amazing' effort shines a light on patient stories.