Page 454 - Broadcaster News Today

Was probably too late. so for us, shortening the game was really important — hence why the hundred came around. as weve said, the rights are shared with the bbc and sky. earlier on, i spoke to bryan henderson, director of cricket at sky sports, and i asked him at what point they got involved in the hundred. this is all part of a new television rights deal formed in 2017, it was initially supposed to be a 2020 competition, as part of a new five—year deal that ran from 2020—24. and yeah, lik...

Interesting process, and i think its been a really good process. and i think what ecb, sky, and bbc will all agree is that working closely together has been a really good idea. its definitely been a collaboration — when we committed to spending over £1 billion to sport as part of this wider deal, the boss at the time was determined this would be more of a collaboration between the broadcaster and governing body. thats so interesting, i wonder, youve obviously paid a lot of money for this — ...

You did bid for the ashes in 2021? we look at everything, to be quite frank. we look at where we can create content on our platforms that engages audiences that help grow our platforms — and cricket does have a particular passion in the uk, and i think it can drive audiences. and we look at everything that comes across our desk. so did you bid for the 2021 ashes? we dont talk about the specific bids in any context, because thatsjust not something we do. but safe to say that all premium content...

A new format for sport. yeah, and its been a really interesting process, and i think its been a really good process. and i think what ecb, sky, and bbc will all agree is that working closely together has been a really good idea. its definitely been a collaboration — when we committed to spending over £1 billion to sport as part of this wider deal, the boss at the time was determined this would be more of a collaboration between the broadcaster and governing body. thats so interesting, i wonde...

Watched cricket before this year. so that suggests we are reaching a new audience. and we were just blown away by the two opening games — the womens opening game got 1.9 million, which was the peak, which is great for the womens game in domestic cricket. and the mens peaked at 2.5 million — so, so far, weve been really encouraged and blown away by those figures. well be hearing more from you on that later, as well as brian henderson, director of cricket for sky sports. but lets start with gb...

Was probably too late. so for us, shortening the game was really important — hence why the hundred came around. as weve said, the rights are shared with the bbc and sky. earlier on, i spoke to bryan henderson, director of cricket at sky sports, and i asked him at what point they got involved in the hundred. this is all part of a new television rights deal formed in 2017, it was initially supposed to be a 2020 competition, as part of a new five—year deal that ran from 2020—24. and yeah, lik...

And bbc will all agree is that working closely together has been a really good idea. its definitely been a collaboration — when we committed to spending over £1 billion to sport as part of this wider deal, the boss at the time was determined this would be more of a collaboration between the broadcaster and governing body. thats so interesting, i wonder, youve obviously paid a lot of money for this — do you see this as almost like a loss leader that youre hoping to convert more people to cri...

With the bbc and sky. earlier on, i spoke to bryan henderson, director of cricket at sky sports, and i asked him at what point they got involved in the hundred. this is all part of a new television rights deal formed in 2017, it was initially supposed to be a 2020 competition, as part of a new five—year deal that ran from 2020—24. and yeah, like i said, it was meant to be t20 competition — they came to us in 2018, i think, and suggested that the format change to 100. and at the time it was...

Passion in the uk, and i think it can drive audiences. and we look at everything that comes across our desk. so did you bid for the 2021 ashes? we dont talk about the specific bids in any context, because thatsjust not something we do. but safe to say that all premium content that comes across our desk, we take a very good look at. ok, understood. minal, tell me, what do you make of the hundred, of the idea of a terrestrial broadcaster — the bbc, in this case — and sky both getting together,...

Grow our platforms — and cricket does have a particular passion in the uk, and i think it can drive audiences. and we look at everything that comes across our desk. so did you bid for the 2021 ashes? we dont talk about the specific bids in any context, because thatsjust not something we do. but safe to say that all premium content that comes across our desk, we take a very good look at. ok, understood. minal, tell me, what do you make of the hundred, of the idea of a terrestrial broadcaster �...