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As weve said, the rights are shared with the bbc and sky. earlier on, i spoke to bryan henderson, director of cricket at sky sports, and i asked him at what point they got involved in the hundred. this is all part of a new television rights deal formed in 2017, it was initially supposed to be a 2020 competition, as part of a new five—year deal that ran from 2020—24. and yeah, like i said, it was meant to be t20 competition — they came to us in 2018, i think, and suggested that the format c...

Match these days? i dont think it is. i think what you have to do with the younger audience is firstly, make sure you are relevant, and secondly, make sure youre operating in the spaces that those young audiences are in, particularly in the digital space. and i think when you do that and you get involved in your sport, over time theyll grow to love cricket. and im sure over time, as they grow to appreciate more, there is the longer format of the game which will still remain the pinnacle of our g...

Yeah, the level of interest in the olympics has been really, really strong, and we havent released the official figures yet — well do so probably in the next couple of days as we get the first week under our belt. but what i can say is that, especially the digital platforms have performed exceptionally well. our free platforms in eurosport.com have seen a record number of visitors, and the uptake and engagement on discovery+ has also been really positive. for 4.99 for a months subscription, yo...

I think youve got to say that amazons been a really- big success story. theyve been very strategic in how theyve bought - their rights — so for example, i in the uk, they are buying them in december which coincides with the christmas sales, i and weve seen that its not just getting subscribers - onto amazon prime, - but converting that revenue into the online . platform, as well. theyve taken a bit more - of a back seat at the moment, and i think what they will do is consolidate for a bit, - t...

Hence why the hundred came around. as weve said, the rights are shared with the bbc and sky. earlier on, i spoke to bryan henderson, director of cricket at sky sports, and i asked him at what point they got involved in the hundred. this is all part of a new television rights deal formed in 2017, it was initially supposed to be a 2020 competition, as part of a new five—year deal that ran from 2020—24. and yeah, like i said, it was meant to be t20 competition — they came to us in 2018, i thi...

How well its working? have you got new subscribers because of the olympics? do you know that yet? yeah, the level of interest in the olympics has been really, really strong, and we havent released the official figures yet — well do so probably in the next couple of days as we get the first week under our belt. but what i can say is that, especially the digital platforms have performed exceptionally well. our free platforms in eurosport.com have seen a record number of visitors, and the uptake ...

Distribution that weve been able to give the games. and have you any idea yet how well its working? have you got new subscribers because of the olympics? do you know that yet? yeah, the level of interest in the olympics has been really, really strong, and we havent released the official figures yet — well do so probably in the next couple of days as we get the first week under our belt. but what i can say is that, especially the digital platforms have performed exceptionally well. our free pla...

And demystifying some of the cricket graphics was something that we looked at — hence why youre seeing that on—screen now. do you think that kids these days just have a much shorter attention span? youre competing with tiktok and snapchat for their attention — is it a completely impossible challenge to get them to watch a test match these days? i dont think it is. i think what you have to do with the younger audience is firstly, make sure you are relevant, and secondly, make sure youre ope...

And indeed, what it might be plotting? i think youve got to - say that amazons been a really big success story. theyve been very strategic in how theyve bought their rights — - so for example, in the uk, they are buying them - in december which coincides with the christmas sales, i and weve seen that its not just getting subscribers - onto amazon prime, but converting that revenue into the online - platform, as well. theyve taken a bit more - of a back seat at the moment, and i think what they...

Amazons been a really- big success story. theyve been very strategic in how theyve bought their rights — - so for example, in the uk, - they are buying them in december which coincides with the christmas |sales, and weve seen that its not just getting subscribers _ onto amazon prime, but converting that revenue into the online platform, as well. - theyve taken a bit more - of a back seat at the moment, and i think what they will do is consolidate for a bit, - then in a couple years time, i dec...