Page 2 - What Ecb News Today

Was probably too late. so for us, shortening the game was really important — hence why the hundred came around. as weve said, the rights are shared with the bbc and sky. earlier on, i spoke to bryan henderson, director of cricket at sky sports, and i asked him at what point they got involved in the hundred. this is all part of a new television rights deal formed in 2017, it was initially supposed to be a 2020 competition, as part of a new five—year deal that ran from 2020—24. and yeah, lik...

And snapchat for their attention — is it a completely impossible challenge to get them to watch a test match these days? i dont think it is. i think what you have to do with the younger audience is firstly, make sure you are relevant, and secondly, make sure youre operating in the spaces that those young audiences are in, particularly in the digital space. and i think when you do that and you get involved in your sport, over time theyll grow to love cricket. and im sure over time, as they grow...

Interesting process, and i think its been a really good process. and i think what ecb, sky, and bbc will all agree is that working closely together has been a really good idea. its definitely been a collaboration — when we committed to spending over £1 billion to sport as part of this wider deal, the boss at the time was determined this would be more of a collaboration between the broadcaster and governing body. thats so interesting, i wonder, youve obviously paid a lot of money for this — ...

A new format for sport. yeah, and its been a really interesting process, and i think its been a really good process. and i think what ecb, sky, and bbc will all agree is that working closely together has been a really good idea. its definitely been a collaboration — when we committed to spending over £1 billion to sport as part of this wider deal, the boss at the time was determined this would be more of a collaboration between the broadcaster and governing body. thats so interesting, i wonde...

Say that amazons been a really big success story. theyve been very strategic in how theyve bought their rights — - so for example, in the uk, they are buying them - in december which coincides with the christmas sales, i and weve seen that its not just getting subscribers - onto amazon prime, but converting that revenue into the online - platform, as well. theyve taken a bit more - of a back seat at the moment, and i think what they will do is consolidate for a bit, - then in a couple years ti...

Able to give the games. and have you any idea yet how well its working? have you got new subscribers because of the olympics? do you know that yet? yeah, the level of interest in the olympics has been really, really strong, and we havent released the official figures yet — well do so probably in the next couple of days as we get the first week under our belt. but what i can say is that, especially the digital platforms have performed exceptionally well. our free platforms in eurosport.com have...

I think what you have to do with the younger audience is firstly, make sure you are relevant, and secondly, make sure youre operating in the spaces that those young audiences are in, particularly in the digital space. and i think when you do that and you get involved in your sport, over time theyll grow to love cricket. and im sure over time, as they grow to appreciate more, there is the longer format of the game which will still remain the pinnacle of our game. now, back in 2005, england won th...

They are buying them - in december which coincides with the christmas sales, i and weve seen that its not just getting subscribers - onto amazon prime, but converting that revenue into the online - platform, as well. theyve taken a bit more - of a back seat at the moment, and i think what they will do is consolidate for a bit, - then in a couple years time, i decide where they want to go. minal modha, thank you very much indeed. thats all weve got time for today, im afraid. thank you to all my g...

Is it a completely impossible challenge to get them to watch a test match these days? i dont think it is. i think what you have to do with the younger audience is firstly, make sure you are relevant, and secondly, make sure youre operating in the spaces that those young audiences are in, particularly in the digital space. and i think when you do that and you get involved in your sport, over time theyll grow to love cricket. and im sure over time, as they grow to appreciate more, there is the lon...

Was probably too late. so for us, shortening the game was really important — hence why the hundred came around. as weve said, the rights are shared with the bbc and sky. earlier on, i spoke to bryan henderson, director of cricket at sky sports, and i asked him at what point they got involved in the hundred. this is all part of a new television rights deal formed in 2017, it was initially supposed to be a 2020 competition, as part of a new five—year deal that ran from 2020—24. and yeah, lik...