BBCNEWS The Media Show August 2, 2021 01:42:00
Been a really good idea. its definitely been a collaboration — when we committed to spending over £1 billion to sport as part of this wider deal, the boss at the time was determined this would be more of a collaboration between the broadcaster and governing body. thats so interesting, i wonder, youve obviously paid a lot of money for this — do you see this as almost like a lost leader that youre hoping to convert more people to cricket so that therefore theyll be more willing to take on a s...
Source: archive.org