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June 20, 2023
Market Overview: According to the DataM market research report, the Global Sparkling Water Market size reached US$ 32,583 million in 2022 and is projected
June 9, 2022
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May 5, 2021
PepsiCo pushes further in functional water category with launch of Soulboost PepsiCo has launched Soulboost, a new functional sparkling water brand infused with ingredients L-theanine and panax ginseng, targeting wellness-focused consumers and the $11.3bn global enhanced water category. Soulboost, which follows a slew of recent beverage launches by PepsiCo in the past year ( Bubly Bounce) is the companys latest push into the growing functional water category...
February 25, 2021
PepsiCo is making its first foray into the non-alcoholic cocktail mixers category with the launch of Neon Zebra, aimed at Gen Z and young Millennials (21-34-year olds) who like making cocktails at home, but are looking for more “fun and practical" mixers. The $858m cocktail mixers category grew 28%* in 2020, but is perceived by younger drinkers as “ having outdated packaging and artificial ingredients," says PepsiCo, noting that mixers often come in large bott...