PepsiCo pushes further in functional water category with launch of Soulboost
PepsiCo has launched Soulboost, a new functional sparkling water brand infused with ingredients L-theanine and panax ginseng, targeting wellness-focused consumers and the $11.3bn global enhanced water category.
Soulboost, which follows a slew of recent beverage launches by PepsiCo in the past year (
Bubly Bounce) is the company's latest push into the growing functional water category, says Jenny Danzi, senior director of new Platforms at PepsiCo.
"Functional water beverages is a nascent category that we believe we are uniquely positioned to build," Danzi told FoodNavigator-USA, who notes that the category is expected to reach $11.3bn by 2027 growing at an 8.3% CAGR, citing Grandview Research figures.