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PepsiCo Set To Launch New Cocktail Mixer Line

PepsiCo Set To Launch New Cocktail Mixer Line
kamcity.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from kamcity.com Daily Mail and Mail on Sunday newspapers.

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Anheuser-Busch signs distribution agreement for Canteen Spirits RTD cocktails


Dive Brief:
Ready-to-drink cocktail company Canteen Spirits signed a distribution deal with Anheuser-Busch and received an undisclosed investment from its parent company AB InBev s investment and innovation arm ZX Ventures. Canteen Spirits will join Anheuser-Busch’s Beyond Beer portfolio, which launched in 2018 to capitalize on the growing seltzer, wine, spirits and malt-based beverages segment.
Canteen Spirits makes a vodka-based cocktail called Canteen with seven flavors, and a tequila-based drink called Cantina that has three flavors. The beverages have low carbs and ABVs, and are made with natural flavors and no sugar. They are currently sold nationwide.
Premium beverages and ready-to-drink cocktails have grown during the pandemic as consumers increased their at-home drinking. Demand for low alcohol beverages, increasing health consciousness and preference for premiumization and convenience are driving market growth. ....

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PepsiCo pushes further in functional water category with launch of Soulboost


PepsiCo pushes further in functional water category with launch of Soulboost
PepsiCo has launched Soulboost, a new functional sparkling water brand infused with ingredients L-theanine and panax ginseng, targeting wellness-focused consumers and the $11.3bn global enhanced water category.
Soulboost, which follows a slew of recent beverage launches by PepsiCo in the past year (
 Bubly Bounce​​) is the company s latest push into the growing functional water category, says Jenny Danzi, senior director of new Platforms at PepsiCo. 
Functional water beverages is a nascent category that we believe we are uniquely positioned to build, ​ Danzi told FoodNavigator-USA, who notes that the category is expected to reach $11.3bn by 2027 growing at an 8.3% CAGR, citing Grandview Research figures.  ....

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