Stay updated with breaking news from Bubly Bounce. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Market Overview: According to the DataM market research report, the Global Sparkling Water Market size reached US$ 32,583 million in 2022 and is projected
Food industry news, voices and jobs. Optimized for your mobile phone.
PepsiCo pushes further in functional water category with launch of Soulboost PepsiCo has launched Soulboost, a new functional sparkling water brand infused with ingredients L-theanine and panax ginseng, targeting wellness-focused consumers and the $11.3bn global enhanced water category. Soulboost, which follows a slew of recent beverage launches by PepsiCo in the past year ( Bubly Bounce) is the company's latest push into the growing functional water category, says Jenny Danzi, senior director of new Platforms at PepsiCo. "Functional water beverages is a...
PepsiCo is making its first foray into the non-alcoholic cocktail mixers category with the launch of Neon Zebra, aimed at Gen Z and young Millennials (21-34-year olds) who like making cocktails at home, but are looking for more “fun and practical" mixers. The $858m cocktail mixers category grew 28%* in 2020, but is perceived by younger drinkers as “ having outdated packaging and artificial ingredients," says PepsiCo, noting that mixers often come in large bottles ideal for a party, but not for a couple or a couple of housemates having a cocktail at home duri...