Feed me Seymour! - Advertising Media Forum
Every marketer and media professional is aware of the consumer funnel...
Source: bizcommunity.com
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Advertising That Draws Constellations | Communication Arts
Kara Buckner, president and chief strategy officer at Fallon, discusses how her team of individuals finding meaningful strategy for campaigns in the things that connect us.
Source: commarts.com
Be famous before you get persuasive: GCPL CEO Sudhir Sitapati
He was delivering the keynote speech at the annual AAAI Subhas Ghosal Memorial Lecture.
Source: afaqs.com
How to Create the Best Packaging Design
For creating the best packaging design for your brand, data-driven decisions are far more successful than “going with your gut.”
Source: packagingdigest.com
In the world of marketing is research now considered a friend or foe?
Research doesn’t trump creative but should inform it, David Cullen tells dentsu chief strategy officer Dave Winterlich
Source: irishtimes.com
'Shallow Living' And Plummeting Attention Spans: Existential Threats For Retailers?
What do Rihanna and Chinese tech giant Alibaba have in common? They’re both tackling information malaise and drifting attention spans in smart ways, says VMLY&R Commerce’s Gemma Spence for The Drum’s retail deep dive.
Source: thedrum.com
I'm Starting A Britpop Band To Teach B2B Marketers About The Importance Of Segmentation
Columnist Sam Scott offers an admittedly unusual lesson into market segmentation through the prism of Britpop. ParkLife, forget it, this is MarketingLife.
Source: thedrum.com
What's the secret behind the growth of the world's most well known brands?
'How Brands Grow' - Grace Harding, CEO of Ocean Basket reviews the book on marketing by Byron Sharp & Daniel May.
Source: 702.co.za
Crafting a captivating brand narrative for target customers
In the dynamic and competitive landscape of modern business, where countless offerings clamour for attention, the significance of a compelling brand story cannot be overstated.
Source: dynamicbusiness.com
Unique, Peculiar And Passionate: Why Idiosyncrasy Is Everything For Brands
Brand strategy is all about idiosyncrasy, argues M&C Saatchi Sport & Entertainment’s Kim Walker: in a world where everyone else is already taken, modern brands need to be brave enough to be truly themselves.
Source: thedrum.com