Page 3 - Byron Sharp News Today

The popular SUV now boasts a catamaran-inspired look with an aggressive look and now has interior updates...

The Executive Vice President (EVP) of Unilever Ghana and Nigeria, Yaw Nsarkoh, has stated that the essence of marketing is the creation of strong brands that provide real solutions that improve people’s lives.

Great brand strategies, built on solid insights often fail to live up to their potential. While many of the bridges linking branding expertise and processes together are well established, the brand strategy to visual identity bridge needs some engineering attention.

Magnum & Co. has relaunched as Hopeful Monsters, and we spoke to managing partner Carl Moggridge about the agency's vision to help brands influence culture.

This article explores the importance of building strong branding into marketing activity and how to develop brand assets.

Guest Column: Averill Sequeira, Chief Product Officer at MediaCom, explores why ‘good old creatives are not cutting ice the way they used to’

Clear Channel unveils new insights into how to create the most effective out of home posters. We asked two creative chiefs how it might play out in the real world

DUBAI: The last two years have seen consumers go from #BrandLove to #Boycott in a matter of seconds. People have always cared about what brands stand for, but the pandemic has made a brand’s social values even more important to consumers. Last year, ice cream maker Ben and Jerry’s announced it would stop selling its products in the Occupied Palestinian Territories. The

Marketers need to update their toolkits and capitalize on the brand building opportunities of the Experience Era.

Leading marketing academic joins ‘Math and Magic’ to share how the world really works