Page 5 - Byron Sharp News Today

Leading marketing academic joins ‘Math and Magic’ to share how the world really works

Leading marketing academic joins ‘Math and Magic’ to share how the world really works

Leading marketing academic joins ‘Math and Magic’ to share how the world really works

Leading marketing academic joins ‘Math and Magic’ to share how the world really works

Leading marketing academic joins ‘Math and Magic’ to share how the world really works

Leading marketing academic joins ‘Math and Magic’ to share how the world really works

Grace Astari, creative lead, APAC innovation of Diageo, speaks to WARC Asia Editor Rica Facundo about balancing the many intersections of culture for brand innovation.

Attention measurement experts Professor Karen Nelson-Field and Mike Follett respond to Professor Byron Sharp’s reported criticism of brands planning for attention.

Looks at how Byron Sharp’s How Brands Grow has changed how people think about brand building over the past ten years.

As we all strive for net-neutrality in media planning, can carbon-efficient media environments and ROI go hand-in-hand? Perhaps it’s time for less Byron Sharp, and more buying sharper.