Page 6 - Byron Sharp News Today

Brooklyn, New York (PRWEB) March 01, 2022 -- Positive Brand has helped increase results for Salam Forever that have a direct, positive impact on their

Brand purpose and sustainability is not just financially prudent, it’s essential for growth

Many B2B marketers focus on ‘content’ rather than advertising, but is that the best thing to do in 2022? For the answer, columnist Samuel Scott interviewed the person who created the term ‘mental availability’, professor Jenni Romaniuk of the Ehrenberg-Bass Institute.

When one couple bought a rural property to develop, they fell in love with it, and stayed. What followed was a remarkable transformation...

The announcement that Cannes Lions is now celebrating business-to-business (B2B) creativity is good news for agencies and marketers alike, writes Jann Schwarz, global head of the B2B Institute at LinkedIn. Here’s why this is the moment for business marketers to shine on the awards stage and beyond.

The Monkeys has been named Effective Agency of the Year at the 2021 Australian Effie Awards, scooping The Grand Effie, four Golds, two Silvers and one Bronze across three clients, Beam Suntory, Meat & Livestock Australia and NRMA Insurance.

Travel Weekly caught up with FCTG’s global chief marketing officer, Darren Wright, to find out how he’s been faring since the COVID-19 pandemic hit.

We should take a break from trying to learn from others and think about the wisdom we have to share for a change.

Photo: Psychology Spot Every year, I run a diploma course for young people in creative agencies and ask them to answer an exam question regarding what they think is great creative work now and why it is motivating for its audience and effective for the brand. The responses are always an interesting barometer of what the next generation thinks. This year, five of my students picked Oatly, a brand that has grown fast with a vegan product (oat milk) and a bold ethical stance. And what was the bran...

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