Page 7 - Byron Sharp News Today

"After many years in advertising and 17 years at W+K, I just felt like it was time for a change," Christie tells Ad Age. "I was thinking about life post-Covid and what I wanted to do. I love Wieden, I feel like my time here has been very successful, and I had no interest in working at another agency. Ive always loved literature but never had the opportunity to study it.  Now seems like a good time to swap studying Byron Sharp and Peter Field for studying Chaucer and Shakespeare." “Neil Chris...

Woolley Marketing: Personalising, mass marketing or both? In his regular column for Mumbrella, Trinity P3 founder and global CEO Darren Woolley looks at and by DARREN WOOLLEY Dear , This must be the lowest common denominator in personalised marketing. Sending an email to an existing or potential customer and you cannot either address the person by name or get their name right. For all the talk about the ability of data to make marketing more personalised, and the technology to enable this p...

Chief client officer, Ipsos Kathy is the chief client officer for Ipsos Australia and New Zealand and has 29 years’ experience as a strategic researcher specialising in assisting companies and brands to stay in sync with consumers and abreast of the latest consumer trends and behaviours. Kathy has held the Australian Market and Social Research Society’s professional accreditation of QPMR (Qualified Practicing Market Researcher) since its introduction in 2002, and conducts both quant...

Rory Sutherland and Piyush Pandey Piyush Pandey, global chief creative officer, Ogilvy, kick-started the fireside chat by posing a question about how to create an identity for yourself, or a brand? He said, “As they say, products are made in factories, but brands are made in the hearts of people.” He requested Sutherland to share his thoughts with young Indian entrepreneurs.   Rory Sutherland, vice chairman, Ogilvy UK, pointed in the direction of early 20th century trends in the United ...

Amazon in India will have the same impact the railways had in the US Piyush Pandey and Rory Sutherland of Ogilvy were face to face on day two of Amazon Smbhav 2021. They spoke at length about creating global brands for the next generation of customers. Excerpts Rory Sutherland and Piyush Pandey Piyush Pandey kick-started the fireside chat by posing a question about how to create an identity for yourself, or a brand? He sai...

Coca-Cola eyes more efficiency after 35% adspend plunge in 2020 Drinks giant is beginning global agency review. by Gideon Spanier Sign in to continue Free email bulletins

Is Airbnb’s holiday from performance marketing a mistake? Some experts applaud move but others warn of risks. by Gideon Spanier Sign in to continue Free email bulletins

Marketing’s Galacticos to Speak at DMX Dublin February 5, 2021 Pictured: Byron Sharp Three of the biggest names in global marketing will feature as keynote speakers at the forthcoming DMX Dublin event which will take place on March 25 th. Byron Sharp, Mark Ritson and Syl Caller head the line-up of speakers on the day. Sharp, making his first appearance on front of an Irish audience, is a director Ehrenberg-Bass Institute and author of How Bands Grow. Mark Ritson, meanwhile, is a leading i...

As more brands recognise the importance of sustainability, it becomes harder to stand out. Callum Saunders, head of planning at ZEAL Creative, looks at how brands should direct their messaging around sustainability in 2021.

Opinion: The Importance of Getting Noticed at Moments that Matter January 8, 2021 All brands want to get noticed but unless they pay attention to the triggers that are needed to gain mental availability, the brand’s assets and a detailed understanding of category entry points, they could be doomed to failure, writes Richard Colwell. It seems obvious, right?  The most important thing a brand needs to do is to get noticed and come to mind easily in a buying situation.  Or in current Ehrenberg...