Knowing how to market a game is not an innate skill for a lot of developers.
Small teams in particular, or those working on a project for the first time, might choose to focus on making the title more than promoting it.
It doesn t help that the number of tools at the disposal of game developers has grown exponentially in the last decade, making it difficult to know where to start, which platforms to target, and how.
Social media has become essential when going to market, whether as community tools to gather fans, or as advertising platforms.
It s a topic the GamesIndustry.biz Academy covered in the past. Earlier this year, Phoenix Labs RuthAnne Berry talked about using social media to meet your game s goals, and in a GDC talk last year Chris Zukowski gave tips for indie developers who hate marketing, which was heavily focused on social networks.
Going Indie in the Midst of a Pandemic by Kasra Rahimi on 04/12/21 02:49:00 pm The following blog post, unless otherwise noted, was written by a member of Gamasutras community. The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company.
It has been almost a year since we decided to quit our jobs and go full-time indie. I am writing this blog post to talk about our experience working on Republic of Jungle in the past year. We started our company, Gerdoo Games, in May 2020 at the height of the pandemic, and this past year has been a roller coaster ride. Our social deduction party game, Republic of Jungle, is set for release later this year, and it has a coming soon Steam page you can check out: https://store.steampowered.com/app/1413250?utm source=blog
Charles Games, Year 1. Making serious indie games, business recap (Part 1) by Ondrej Trhon on 04/07/21 10:16:00 am The following blog post, unless otherwise noted, was written by a member of Gamasutras community. The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company.
It has been 13 months since we have established our indie studio Charles Games. Our starter pack included 45 000 USD in our account, one award-winning (but three-year-old) game Attentat 1942, a humble office and a strong vision about the kind of games we would like to make.
Since we believe in the power of sharing, we want to share with you how things went from there. We have benefited greatly from many community resources (big shout out to free GameDiscoverCo and How To Market A Game newsletters by wonderful Simon Carless and Chris Zukowski, respectively) and
GDC Podcast Live! Hosted by Gamasutra feat. Disco Elysium writer Justin Keenan
Live
2:40 p.m. - 3:40 p.m.
Level Design Workshop: The Level Design of God of War
Discussion
Rob Davis (TBA)
Now that you know the GDC Showcase 2021 schedule, you can tune into the shows and check out all the past broadcasts. Many of the sessions will also be available on demand, so you can enjoy them even if you miss their initial live appearance. For more info about GDC proper, make sure you keep your browsers tuned to our GDC news page.
Guides Editor
Joshua holds a Bachelor of Fine Arts in Creative Writing and has been exploring the world of video games for as long as he can remember. He enjoys everything from large-scale RPGs to small, bite-size indie gems and everything in between.
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The GDC Podcast, hosted by Gamasutra editors Kris Graft and Alissa McAloon, is one of the game industry’s top repositories for interesting and informative chats about the world of game development. If you’re a fan of their conversations with Greg Kasavin, Celia Hodent, and other industry experts, you’re in luck.
The GDC Podcast is recording not one, not two, but
five episodes of the show live at GDC Showcase! Graft and McAloon are excited to do live recordings where they will be responding to
your questions and comments in Swapcard chat, and they’ve lined up an array of illustrious guests for the show!