Groton ― Christine Slocumb spent time early in her career at Motorola, where she started as an electrical engineer. It was a great company, most notably developing the first cellular phone technology.
Groton ― Christine Slocumb spent time early in her career at Motorola, where she started as an electrical engineer. It was a great company, most notably developing the first cellular phone technology.
/PRNewswire/ Companies, even highly technical business-to business (B2B) firms, must develop messaging that connects emotionally with their prospects. Great.
While a business may have built a strong and successful brand identity in its home market, trying to sell to buyers in new territories can be challenging.