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TV sees 2,911 advertisers & 4,669 brands in Nov, the highest for 2021: BARC

INTERNATIONAL Mens Day (IMD) is celebrated each year on November 19, and serves to highl...

INTERNATIONAL Mens Day (IMD) is celebrated each year on November 19, and serves to highl...

Avoiding A Series of Unfortunate Events: launch lessons from lockdown Chris Ross takes a novel look at launch excellence through the lens of COVID-19 and explores how pharma’s launch leaders are rewriting the story In Lemony Snicket’s A Series of Unfortunate Events , Violet Baudelaire’s magical hair ribbon is the inspiration for all her brilliant inventions as her siblings battle to escape the clutches of the evil Count Olaf. When she loses the ribbon and gets captured by the Count, she...

A Stellar Start to 2021 for Lucid Group It’s been a stellar start to 2021 for Lucid Group, which has welcomed 38 new starters into the company since the beginning of the year. These include 15 Client Services colleagues, 14 medical writers, 5 scientific directors, 3 new people supporting our Finance and Legal central services teams and 1 new business leader. Aside from the many new talent acquisitions made, Lucid has also been busy celebrating the successes from within its own teams with a ...

by Charlie Spargo International digital agency Dept - whose UK headquarters are in Manchester - has struck a deal with Salesforce to shorten the time it takes to get a brand operating in the eCommerce sphere. The solution will help brands develop an eCommerce site which is efficient and effective and with international reach. It uses the core features of Salesforce Commerce Cloud, with optimised Storefront Reference Architecture. It provides out-of-the-box sites with themable storefronts, cust...

Ad volumes of H2 2020 grew 34% over H1 2020: BARC India Share Via: HUL was the biggest advertiser followed by the Reckitt Benckiser Group In a challenging year for India and the world, it was reassuring to see an increase in ad volumes on TV in the second half of 2020. Hindustan Unilever was the biggest advertiser in 2020 with a 30% growth in ad volumes over 2019, followed by the Reckitt Benckiser Group, with their ad volumes growing by 37% in 2020 over 2019. “Television continues to be t...