The deal will see OliveX hand over an initial $6.65 million in cash and shares, followed by an additional $2.85 million based on certain performance targets.
Based in the UK, Six to Start creates fitness-focused audio stories and gaming experiences including
The Walk and
Zombies, Run! the latter of which has an average 300,000 active users per month and roughly 50,000 paid subscribers.
OliveX, meanwhile, develops a range of fitness apps and products including Kara Smart Fitness, a subscription-based mobile app that offers a variety of workouts, classes, and training programs.
As part of the purchase, Six to Start founder and CEO Adrian Hon has been appointed chief innovation officer at OliveX, though he ll also continue to oversee Six to Start as executive director.