Page 5 - Connected Customer News Today

IBM Delivers Open Source Toolkit to Identify and Mitigate Bias in Advertising Technology CANNES, France, June 20, 2022 /PRNewswire/ -- Today, leading companies committed to improving fairness

A number of marketing industry giants are banding together to tackle the endemic issues of bias in adtech.

IBM Delivers Open Source Toolkit to Identify and Mitigate Bias in Advertising Technology CANNES, France, June 20, 2022 /PRNewswire/ -- Today, leading companies committed to improving fairness in marketing campaigns. The initiative, announced at the Cannes Lions International Festival of Creativity 2022, brought together agencies, brands, and other leaders to generate awareness and take action towards mitigating bias...

/PRNewswire/ -- Ocurate, the Predictive Analytics Solution for eCommerce, today released results of their latest customer success which reduced churn of the...

Looking back, 2021 was the year South Africas resilience was tested like never before. According to Sarah King, Kantars global head of brand, in times of disruption, things that are familiar are reassuring...

Some 94% of survey respondents from the UAE agree positive customer support experience makes them more likely to make a repeat purchase.

Salesforce, an American cloud-based software company, is partnering with TikTok to make it easier for Commerce Cloud merchants to engage with the TikTok community, including advertising to users and making their products more discoverable. This partnership is the latest Commerce Cloud platform investment to help businesses reach social-media-savvy shoppers. Nearly one in 10 purchases are […]

This week - brands grapple with the connected consumer and their brand (dis)loyalty. Vanity metrics get called out - we need better project KPIs. DeFi has a rough week, and the diginomica team fans out as on-the-ground events kick in.

A Salesforce study finds customers value trust as a barometer for brands, especially in turbulent times.

COVID has had an impact on what's expected in terms of good customer experience, according to a new Salesforce study.