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Unaffordable Prices and Inaccessible Data Reducing Green Consumerism, Survey Finds

Amid record-breaking inflation, only one in five consumers would definitely pay extra for green products and only 13% see sustainability as deciding factor in product choice. Price and information are cited as biggest barriers to sustainable behavior change among consumers. Just 10% completely trust brand promises on climate change and only 10% find it very easy to get...
United States Paul Marushka Consumer Landscape Ethical Consumerism Operational Risk Management

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