Creative Leads News Today

Wunderman Thompson Perth enters a new creative era with new Joint Creative Leaders, new promotions and a search for a junior creative team.

Mascarenhas comes with over a decade of experience in digital advertising and platform-first thinking, having previously worked in the digital and integrated teams at Ogilvy, Publicis, and WYP Brand Solutions. Sawant comes with nearly 11 years of experience in advertising, having worked majorly in the digital realm, on brands like Vodafone, Samsung Mobile, Diageo Johnnie Walker, Black & White, Cadbury 5 Star, Maruti Nexa, Monkey Shoulder, to name a few

CODE operates in a category that has traditionally been about price and value for money. However, a perfume is just a perfume, right? Not really. Here is a product that is superior in quality, something a lot more than just your average perfume. The

The Drum has got its hands on a collection of unpublished films from the School of Communication Arts (SCA) that profile industry titans. Among them is an interview with legendary media planner MT Rainey, who tells the story of how she persuaded Steve Jobs to run the 1984 Apple Macintosh Super Bowl TV commercial. It will be available to view on thedrum.com later today.

In 1984 Apple launched the Macintosh computer with a TV commercial that aired just once during the Super Bowl. The ad cemented the Super Bowl as the advertiser showcase.

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