Patrick Collister News Today

Learnings from a groundbreaking 30-year-old ad that almost didn’t see the light of day.

The Caples Awards is run by creative people for creative people and is the only free-to-enter global festival. It survives thanks to the sponsorship of BBDO Worldwide and WPP. In 2023, entries were received from 52 countries, eight more than in 2022, and were judged by 55 jurors from 22 countr

Aurora's Special Annual Issue (November-December 2022)

Creativity has moved on, but ad agencies don’t seem to have realised it, argues Patrick Collister.

The Drum has got its hands on a collection of unpublished films from the School of Communication Arts (SCA) that profile industry titans. Among them is an interview with legendary media planner MT Rainey, who tells the story of how she persuaded Steve Jobs to run the 1984 Apple Macintosh Super Bowl TV commercial. It will be available to view on thedrum.com later today.

Changes to the IPA Effectiveness Awards will dilute the link between advertising and effectiveness.

From the insipid to the utterly infuriating, ads are failing to connect with audiences.

Vicki Maguire does not boast a traditional advertising education and she wouldn’t have it any other way. In fact, the chief creative officer of Havas London would love to demolish adland’s remaining ivory towers and welcome in more like her – the misfits and outsiders.

Little Black Book, Online event will be spread across three 3-hour sessions on Tuesday 25th, Wednesday 26th and Thursday 27th

Saatchi & Saatchi Australia, Ogilvy Australia and Thinkerbell have emerged as the Aussie Gold winners at this year's Caples Awards.