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'Heat Happens': Sprite launches first-ever global brand platform and refreshes visual identity – Campaign Brief Asia

Think of the last time you had to wait in a seemingly endless line, lost your Wi-Fi connection during a key scene in your favorite show, or took a chance on that extra-spicy dish. Did you surrender to the heat, or keep your cool? Sprite's new global campaign was developed by WPP's Open X, with creat
United States Bassam Qureshi Shrenik Dasani Wilf Sweetland Laura Geagea Katherine Zhang

'Heat Happens': Sprite launches first-ever global brand platform and refreshes visual identity – Campaign Brief

Think of the last time you had to wait in a seemingly endless line, lost your Wi-Fi connection during a key scene in your favorite show, or took a chance on that extra-spicy dish. Did you surrender to the heat, or keep your cool? Sprite's new global campaign was developed by WPP's Open X, with creat
United States Bassam Qureshi Shrenik Dasani Wilf Sweetland Laura Geagea Katherine Zhang

How TikTok's Ad Platform Stands After A Half Year Of Whirlwind Growth And New Products

Seven months ago, TikTok surpassed one billion worldwide users, breaking into a club that previously consisted only of Google and Facebook apps. Since then, TikTok has been on a massive ad platform expansion campaign as it tries to both follow in the footsteps of apps like Facebook, Instagram and YouTube, and differentiate itself from the... Continue reading »
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