Cross Industry Programmatic Taskforce News Today

Media buyers, planners, strategists and brands deserve a better way to programmatically buy ad placements online, and it’s up to the programmatic supply chain to deliver.

Premium publishers tick all the boxes for advertisers but they have been adversely affected by brand safety measures, says AOP’s Richard Reeves. COVID-19 has underscored the importance of providing trustworthy content, with audiences flocking to premium publisher environments and almost half (43%) stating trusted website articles will own an integral role in their purchasing decisions post-pandemic. Yet while we talk about the importance of ‘trust’ from a consumer and societal point of vi...

Squeezed by whom? The IPAs director of media affairs responds to Omar Oakes column on the squeezed middle of media agency clients by Nigel Gwilliam Free email bulletins