Cross Screen News Today

A confluence of political forces and changing media behavior are testing their efficacy in the Trump era.

With a trove of expensive data, Never Back Down is launching a texting campaign to try and close the gap with Trump.

/PRNewswire/ -- Cross Screen Media today announced the release of a CTV Activation Bundle that combines the companys local planning, activation, and...

TVB’s 2022 Forward Conference will take place virtually next Thursday, Sept. 22, with the promise to deliver “a state-of-the art multi-dimensional experience.” The virtual conference will bring together attendees from U.S. broadcast TV stations, media ad agencies, key ad categories, measurement, and AdTech to discuss the present and future of local television. In addition to the virtual […]

Per a new multi-year agreement between LG’s advertising arm and Magnite, the largest independent supply-side platform, advertisers and publishers will gain exclusive screen-level content data. Ultimately, the move could help reduce ad waste and maximize brands’ ad spend.

/PRNewswire/ -- Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, announced today that Jackie Vanover has...

Recent data from Accenture indicates that 60% of consumers with multiple streaming service subscriptions are frustrated with the viewing experience and navigability of content. A new tool from Vizio seeks to streamline the experience of switching between linear and streaming apps for the everyday viewer.

/PRNewswire/ -- Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, today announced a new capability for...

/PRNewswire/ -- Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, today announced a new capability for...

/PRNewswire/ -- Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, announced a partnership with...