Page 144 - Customer Data News Today

Now more than ever, businesses must focus on collecting zero- and first-party data, to help organizations provide more personalized customer experiences.

Predictive analytics is now being used to tweak and test processes across a variety of industries. Is your business ready to reap the benefits?

'Silicon Savannah' Kenya targets loan apps abusing customer data

Interest in personalization to drive customer experience is as strong as ever, with marketers seeking to refine their efforts to better serve their customers.

Nazara will acquire a 33% stake (Rs 60 crore payable of which Rs 35 crore is partly payable in cash and the balance consideration of Rs 25 crore will be paid either in cash or swap of shares) in the first tranche by April 22.

Companies looking for the best possible business outcomes should be looking at what prescriptive analytics are and how they can help.

Engineering company The Engenco Group has implemented SugarCRM to consolidate its customer data, improve customer insights, and enhance customer exper...

Here are 7 common marketing personalization mistakes that brands are making today that keep them from maximizing the benefits of their personalization efforts.

The arrival of consent and preference management solutions gives marketers the opportunity to take both a privacy and customer first approach.

Microsoft debuted the Microsoft Customer Experience Platform in November. How will it compete in the larger CX market?