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The Imposterous: Tide ad or Hungerithm. What happened next? How can the creators of two of the biggest campaigns of the decade still feel insecure?

This week’s double episode features the Imposterous Daniel Lobaton (creator of It’s a Tide Ad) who has somehow Macgyvered his way to the very top in New York. Joining him is Shannon Crowe (creator of Hungerithim), who amongst many other things really likes to leave loudly.
New York United States Young Rubicam Imposterous Daniel Lobaton Daniel Lobaton Shannon Crowe

Ice-T Tide Commercials Bring New Spin Cycle to Laundry Ads

Ice-T Tide Commercials Bring New Spin Cycle to Laundry Ads Brian Steinberg, provided by FacebookTwitterEmail Now he’s working to help Tide clean up some of TV advertising’s most well-worn elements. More from Variety Most ads for laundry detergent and other wash-and-dry accoutrements have relied for decades on the same themes. Someone pours a cup of blue liquid on a stained piece of clothing, and after a simulated wash and rinse, the garment comes out looking spotless and new. But in a new ...
Tim Calkins Amy Krehbiel Gwyneth Paltrow Andrew Mckechnie Kenan Thompson Annie Murphy

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