As part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook, LiveRamp’s Christine Grammier argues that expanding data collaboration in a privacy-safe way can help the industry unlock more comprehensive and accurate measurements of advertising effectiveness.
Today, The Drum kicks off our latest Deep Dive, The New Data & Privacy Playbook, where we‘ll be looking at everything from innovative cookie-less approaches to advertising to the boom of privacy regulation across the globe and the new frontier of data in the era of AI and web3.
As paid media marketers are faced with new data restrictions, how can they maintain effectiveness across paid social? For our data deep dive, The New Data & Privacy Playbook, Chris Robinson of Goat Agency investigates.
Suppression is “the forgotten more sensible sibling of audience targeting,” writes Nick Graham of agency Kepler for The Drum’s data deep dive, The New Data & Privacy Playbook. Here, he heralds a paradigm shift back toward suppression.
For The Drum’s deep dive, The New Data & Privacy Playbook, Allie Webb of agency Coegi explores the opportunity for trust-building of a data strategy built around community building and value exchange.