Decoding Decisions News Today

Analyzing the SERPs for these micro intents will help you create the right content that a searcher will want to find.

According to Google, 80 percent of consumers today are having difficulty making decisions because of the deluge of information or options available to them. This has had a tremendous effect on the path to purchase and created what is called the “messy middle.” The messy middle is a noisy space…

In my eight years of helping brands form influencer and content relationships in the affiliate channel, I’ve observed a familiar cycle: an affiliate team sets out to test with influencers, they dip their toes in the water with big expectations, scratch their heads over perceived lackluster results, and decide that it just didn’t work. The problem here is that fixating on a very narrow view of success excludes valuable partnerships and prevents long term growth. It’s this “affiliate tunn...