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Leading tech companies such as Google betting big on contextual targeting to protect digital marketing ecosystem

New Delhi [India], June 21 (ANI/PNN): With the rise in privacy violations in the digital advertising space and new privacy laws in place, the worlds biggest tech companies, including Google, are betting big on contextual targeting--cookieless targeting--to keep users anonymous and their browsing history from being tracked to protect the digital marketing ecosystem.
United States New Delhi Akaash Ramakrishnan Interactive Advertising Bureau Personal Identifiable Information Demand Side Platform

Marriott hotels becomes first hospitality brand to launch a media network

Marriott, which operates over 30 brands internationally including iconic properties like The Ritz-Carlton, St. Regis, Bulgari Hotels, and many others; is taking advantage of its unique positioning and scale to debut the hospitality industryโ€™s first global omnichannel media network.ย 
Marriott Bonvoy Marriott Media Network W Hotel Demand Side Platform Marriott Media Media Network
Source: psfk.com

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Viant and Adelaide Launch Industry-First Solution Allowing Brands to Harness the Value of Attention Metrics Programatically

15.06.2022 - Viant Technology Inc. (NASDAQ: DSP) and Adelaide today announced the launch of a first-to-market solution that enables advertisers to automate the application of Adelaideโ€™s attention-based media quality metric through programmatic advertising. The ...
South Australia Marc Guldimann Tom Wolfe Ed Mcelvain Business Development Demand Side Platform

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