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Demand Side Platforms (DSP) For Programmatic Advertising Market Report 2021: Exponential Growth by Market Size, Share, Trends and Analysis to 2026

Comscore's patent-pending Predictive Audiences solution is now available to Advertisers, Agencies and Publishers in the UK and EMEA through Xandr Curate RESTON, Va., Nov. 23, 2021 /PRNewswire/

Q3 2021 trading update Third quarter 2021 adjusted revenue up +30.5% to €706.5mThird quarter 2021 adjusted organic revenue up +28.6%Organic revenue...

What is ad technology and what solutions should you use? Heres what agencies need to know about ad tech.

/Latest Update 2021: Global Demand Side Platforms (DSP) for Programmatic Advertising from the Mobile Side Market by COVID-19 Impact Analysis by MRS Trending Latest Update 2021: Global Demand Side Platforms (DSP) for Programmatic Advertising from the Mobile Side Market by COVID-19 Impact Analysis by MRS richardJuly 2, 2021 1 Global Demand Side Platforms (DSP) for Programmatic Advertising from the Mobile Side Market Stepped Up to Surge Growth Rate Amid COVID-19 Analysis The report on “Demand...

We recently announced our partnership with the IAB Tech Lab to integrate AAM-audited digital publishers into their Compliance Registry, a free resource that lists companies that have completed industry compliance programs.

PHOTO: supattra pongsuwan/EyeEm Goodbye, cookies. Hello FLoC? By now, marketers who rely on advertising and targeting through the Google machine likely know about the search giant’s plans for a third-party cookies alternative: the open-source Privacy Sandbox that intends to make cookie-tracking obsolete. Its built on anonymized group-targeting principles vs. individuals. Google calls these groups “Federated Learning of Cohorts,” or FLoC, where brands won’t be able to determ...

April 1, 2021 10:30 Melbourne-based advertising agency AdUnion is aiming to simplify the process of measuring the effectiveness of TV ads via a new TV attribution platform for advertisers. Mumbrella can reveal the platform will provide advertisers with a clearer cost-per-sale metric for high-impact and high-value Connected TV (CTV) buying. Connected TV and BVOD have developed into hot topics within the television advertising space, but there continues to be disagreement over media strategies, ...

However, one under-the-radar ad tech firm based in Canada outperformed all of them. AcuityAds (OTC:ACUI.F) finished the year up nearly 1,000%, gaining in the second half of the year on hopes for its new self-serve platform, illumin, and the broader growth in ad tech, especially as Connected TV (CTV) is rapidly gaining share in the massive video advertising market. Will Acuity keep climbing in 2021? Heres what investors should keep an eye on. Image source: Getty Images. A fast start to illumin ...