Dev Memo News Today

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Break The Bank Last year, when Apple introduced the AppTrackingTransparency framework, mobile analyst Eric Seufert described it as akin to “robbing the mob’s bank” – an allusion to “The Dark Knight,” when the Joker takes half the mob’s money and most of their turf. ... Continue reading »

Despite pushback, Apple to enhance app privacy By Sunday Apr 25, 2021 The Apple logo is seen at an Apple Store, as Apples new 5G iPhone 12 went on sale in Brooklyn, New York, US October 23, 2020. — Reuters/File An update to the software powering millions of iPhones around the world kicks off on Monday. Apple will begin requiring app makers to tell users what tracking information they want to gather and get permission to do so. The move by Apple, which has been in the works for months, has ...

Apple Moving Forward On App Privacy, Despite Pushback By Glenn CHAPMAN 04/24/21 AT 11:36 PM An update to the software powering some billion iPhones around the world kicks in Monday with an enhanced privacy feature critics fear will roil the internet advertising world. Apple will begin requiring app makers to tell users what tracking information they want to gather and get permission to do so, displaying what have been referred to as "privacy nutrition labels." The move by Apple, which has b...

Apple will begin requiring app makers to tell users what tracking information they want to gather and get permission to do so, displaying what have been referred to as "privacy nutrition labels."