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October 24, 2023
As TikTok moves from short-form ad content to amplifying campaigns on real-world screens, MARKETING-INTERACTIVE speaks to industry players to find out if this is a smart move or one that will tank its ad strategy as a whole.
July 13, 2022
Despite its popularity, abroad, the format is yet to take off in India. A look at the challenges these 3D billboards face.
March 24, 2022
The 3D OOH campaign on the Cross Shinjuku building in Japan, highlights Air Max 1’s journey.
January 6, 2022
Titled ‘Don’t Drink and Swipe’, CRED's OOH campaign encourages financially responsible behaviour.
October 29, 2021
Conceptualised by Platinum Outdoor, the campaign aims to build brand awareness and drive traffic to Square Yards’ website.
October 20, 2021
The outdoor ads would not make much sense if they were not backed by the brand’s 2020 digital campaign.