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When China’s long and lockdown-laden journey away from COVID finally reached its culmination in late 2022, the glo

Article - Chinese Tourists Are Back Travelling, but What Can We Expect from the Rebound? - When China’s long and lockdown-laden journey away from COVID finally reached its culmination in late 2022, the global travel industry breathed a sigh of relief. The fastest-growing, and one of the top per capita spending markets, was back in play. The expectations are sky high, but will those wishes match reality and will we see a resurgence in Chinese tourists travelling throughout 2023?

February 10, 2021 As COVID-19 outbreaks across China result in new restrictions on travel, Spring Festival staycation bookings have skyrocketed. Image credit: Shutterstock   The outlook is quickly deteriorating for Chinese New Year domestic travel, according to new figures released by travel data analyst ForwardKeys. As of Jan. 28, the firm revealed that tickets booked for the period Jan. 28 to Feb. 24 were down -75.9 percent against those booked for the comparable period of 2019, despite a...

/ Posted on 9 February, 2021 9:11 New outbreaks in China are keeping many families at home for the Chinese New Year holidays, dampening hopes of a travel rebound. To understand how the traditional peak travel season might have looked if not for the new threats, ForwardKeys and Dragon Trail Interactive team up to examine flight booking trends and travel marketing campaigns in the vast country. There were high hopes for travel during this typically popular period, especially after a strong travel...

HONG KONG 9 February 2021: China’s week-long public holiday for Chinese New Year begins 11 February, and it appears that the Year of the Ox will kick off with many families having to stay put due to the current travel restrictions, ForwardKeys reports. Looking at China’s current and future tourism market, ForwardKeys and Dragon Trail Interactive teamed up to examine flight booking trends and travel marketing campaigns. They concluded Chinese New Year travel was on a pause. “There were hig...

In the pre-COVID-19 era, China was Europes fastest-growing source market for international tourism with about 5 million Chinese tourists every year. France, Italy and Spain are among their favourite spots for holidays. Chinese tourists also spend over 250 billion euros a year around the world. In a sector that has been dramatically hit by the pandemic, operators are confident that recovery will progressively start once a huge vaccination programme takes place. They are already preparing to ...