In the pre-COVID-19 era, China was Europe's fastest-growing source market for international tourism with about 5 million Chinese tourists every year.
France, Italy and Spain are among their favourite spots for holidays.
Chinese tourists also spend over 250 billion euros a year around the world.
In a sector that has been dramatically hit by the pandemic, operators are confident that recovery will progressively start once a huge vaccination programme takes place.
They are already preparing to welcome millions of passengers from the Far East.
According to Dragon Trail Interactive, a company which helps tourism organisations engage with Chinese consumers, Chinese travellers have changed their preferences and patterns over time.