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February 21, 2024
Jfdi, the specialist new business consultancy and strategic insight agency Opinium have published their seventh annual UK New Business Barometer.
November 20, 2023
Christmas ad mania is in full force, with every brand and their mother dropping their plays for the hearts and minds of holiday shoppers. Here, we take a look back at ad execs’ historic favs.
November 13, 2023
Following the conviction for one of its figureheads, the cryptocurrency movement is on the skids. Is the game up, or is this a bump in the road to inevitable world domination? We ask leading marketers.
October 19, 2023
Read The Drum’s in-depth guide to networking for marketing agency CEOs. This demanding role requires c-level peer support and inter-agency learning to stay ahead. Learn more.
October 16, 2023
From lucky watches to feng shui and advice from Simon Cowell, ad execs from The Drum Network share how they make an impression in pitches.
October 9, 2023
Fresh off a week going deep on converging media, creative, and platforms, we ask marketers: will the apps continue gaining ground until there’s nothing left, or are there some things that don’t fit into a phone?
October 2, 2023
AI art: everyone, it seems, has an opinion on it. But what do the people whose jobs are affected by it really think? Time for an impromptu support group.
September 14, 2023
The Drum Network Podcast is back! This week, we're joined by senior marketers to chart the recent revolutions in search journeys.
September 13, 2023
Brands of every size are using influencers (from macro to nano) to promote their products. Here's what to know before you hire an influencer.
September 11, 2023
Imposter syndrome is the fear of being ‘found out’ as underqualified for or undeserving of our jobs or successes. But is it something marketers feel deeply, or an unhelpful clustering-together of other problems?