Page 2 - Drum Network News Today

Dreaming about how to become an influencer? Leading Influencer marketers share how to get started in this competitive field.

I'm the editor for The Drum Network, working on stories from inside the marketing industry.Before joining The Drum, I worked as a copywriter, writer and editor in agencies and consultancies. Before that, I flirted with a career in academic philosophy. I'm...

Tune in here to the latest episode of The Drum Network's Agency Leader Debates. This week: should agencies be self-sufficient, or is collaboration a secret superpower?

Is there any cultural capital for marketers attending Cannes Lions in today’s economic (and actual) climate? Six industry leaders told The Drum their plans, and how they’re changing their outlook on this year’s festival.

The Drum Network’s latest London meet-up was an audience with VaynerMedia’s inimitable head honcho, Gary Vaynerchuk.

We ask a bumper crop of marketers from The Drum Network why the humble QR code it still enjoying its long renaissance, and where the tech will head next.

Is it possible for a brand to maintain control of how they’re perceived by Gen Z? Not according to five Drum Network leaders who came together to discuss youth culture’s impact on marketing.

Last week, The Drum Network spent an evening with the bombastic Gary Vaynerchuk. Here’s what he had to say about independence, adland’s priorities, and ambitions to build the world’s biggest indie.

With murky paths to promotion, the creative industry simply isn't built to benefit women of color (WOC). With the help of female leaders from The Drum Network, we look into how they're succeeding in spite of the odds.

Qualtrics finds metaverse could become no. 1 marketing channel, MACH Alliance appoints Holly Hall as managing director, Konnecto Raises $21M, more news.