Page 3 - Drum Network News Today

/PRNewswire/ -- MACH Alliance, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, announced today...

Capturing the muse is a mysterious and idiosyncratic business. To spur their creativity, some need perfect quiet; some need a buzz. Some need spice; others flourish on deadlines. But what do the industry’s creative leaders swear by to get their creative juices flowing? We asked five creative directors from The Drum Network.

Capturing the attention of the next generation is all the rage among marketers. Raptor's chief exec and co-founder David Burgman considers how marketers can work to get in front of generation Z.

In this week's episode of The Drum Network podcast we take a look at behavioral marketing - both the good and the bad. In order to do behavioral science effectively we have to gather information on our audiences. But what happens when that data is misused - and how do we ensure it's only used constructively?

In this week's episode of The Drum Network podcast we take a look at behavioral marketing - both the good and the bad. In order to do behavioral science effectively we have to gather information on our audiences. But what happens when that data is misused - and how do we ensure it's only used constructively?

Our CVs showcase our careers, but often miss out the most important factors in shaping them. Caroline Ayling is marketing director at John Ayling & Associates (JAA) – but just as significant as her career is her role in the creation of charity Duchenne UK, which she helped her cousin to launch off the back of £2,000 and a week off work.

Agencies are thinking more than ever about their role in the world, what they’re working for and who they’re working with. Many are putting ethical commitments front-and-center, and some are helping formerly problematic or recalcitrant clients clean their acts up – especially with sustainability. But where’s the red line?

As part of The Drum’s Metaverse Deep Dive, senior reporter Chris Sutcliffe asks three guests what the future of marketing in virtual spaces will look like.

The last few years have each been uniquely transformative for the advertising industry. Many agencies might be hoping for a slightly stabler 2022 – so while individuals are making commitments for the year ahead, what should the industry commit to?

Marketers were using Christmas to sell things before the John Lewis ad came along, and they will continue to long after we’ve forgotten the Keane covers and cute dragons.