Electability Ad News Today

A great game plan. >> so youre the favorite? >> absolutely. >> weve seen in the last few days in particular a shift, little change in tone in your campaign. its been more contrast here. hillary has been going after bernie sanders more than she has been. can one presume there is a sense sanders is on offense and clinton is a little on defense here? >> now is the phase where you start to build the contrast. you say whats the alternative? whats the choice? that is a natural part of this campaign ri...

Can stop them? hillary clinton. >> jeff? thats an electability ad. whos the one candidate who can stop them. not bernie sanders, hillary clinton. that means thats a concession theyve lost the passion. >> right. when you hire an announcer that talks like this, it means you really want to scare people. they want to scare people about is if you dont pick hillary clinton, one of these can win. those poll numbers, even though we know the primary poll numbers can be tenuous in a place like iowa. >> th...

>> jeff? thats an electability ad. whos the one candidate who can stop them. not bernie sanders, hillary clinton. that means thats a concession theyve lost the passion. >> right. when you hire an announcer that talks like this, it means you really want to scare people. they want to scare people about is if you dont pick hillary clinton, one of these can win. those poll numbers, even though we know the primary poll numbers can be tenuous in a place like iowa. >> they enjoy changing their minds. >...

Momentum this electability ad very important. i think there is no question this race is about to get ugly and nasty, its going to get more combative. >> in a normal race, a front-runner like clinton would get up without a negative ad on television. if she runs a negative ad, it could backfire her. she faces tough choices. lets see if she moves to a different topic to freshen up her attacks and contrast. sanders does have momentum here. there is no doubt. >> one of the fundamental things true in ...