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Agencies caution advertisers against knee-jerk response to rise of social media | Analysis

Agencies caution advertisers against knee-jerk response to rise of social media | Analysis
campaignasia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignasia.com Daily Mail and Mail on Sunday newspapers.

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Creatives tell us how to find the Goldilocks zone for emotional storytelling in ads

Creatives tell us how to find the Goldilocks zone for emotional storytelling in ads
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

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From schoolchild to Outdoor Media Awards judge #1

Outdoor Media Awards 2024 judges reveal who they were growing up - and how they will be approaching the judging process

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How attention drives outcomes: hear from HSBC, Samsung, Direct Line, Easyjet, Camelot and more

Join DoubleVerify and Campaign for an exclusive in-person and virtual event on Wednesday 7 June, to explore the next frontier in digital marketing and discuss attention metrics and verification.

United kingdomLondonCity ofMelinda clowElliott millardNick reidMaisie mccabeMinai buiTanisha sakhawatGraziella castroPhil duffieldShaaf tauqeerSam taylorRachel mossEasyjetOmnicom media group united kingdom

How attention drives outcomes: hear from Easyjet, Camelot, Wavemaker and more

Join DoubleVerify and Campaign for an exclusive in-person and virtual event on Wednesday 7 June, to explore the next frontier in digital marketing and discuss attention metrics and verification.

United kingdomLondonCity ofMaisie mccabeTanisha sakhawatElliott millardMelinda clowShaaf tauqueerRachel mossPhil duffieldNick reidEasyjetOmnicom media groupEuropean connectedOmnicom media

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